We have developed an innovative website, designed to highlight the advantages of composite materials in construction, while offering an immersive, technical, and aesthetic experience that meets the specific needs of architects and industry professionals.
The target audience
The website is primarily aimed at an audience of architects. To align with their expectations and visual references, we have adopted graphic codes specific to this field: sobriety, monochrome, simplicity, and minimalism. The design is inspired by the Helvetic graphic style, featuring precise typography and a clean layout.
Storytelling
The concept of the website is based on the idea that a composite material represents a paradox: it is lightweight yet extremely strong. We have translated this duality through the symbolic image of the feather, embodying lightness.
Opposite this, we have modeled complex architectural structures inspired by natural forms such as the golden ratio or fractals. These forms evoke the achievements presented in the site's case studies, highlighting the balance between lightness and strength.
SEO
Although the website is highly animated, SEO optimization has been carefully implemented. Thanks to server-side rendering (SSR), all content remains perfectly accessible and indexed by search engines, ensuring optimal visibility.
Sound Design
The sonic identity of the website reflects its visual aesthetic. We have created soundscapes that are both industrial and dreamlike, reinforcing the paradox at the heart of the concept.
The sound evolves according to the different sections of the site, accompanying the user experience in an immersive way. Interactive sound effects further enrich this sensory dimension.